Chromeo has teamed up with We Are Rewind to launch their own cassette player, featuring some modern adaptations.

As We Are Rewind states, Chrome’s music “just feels meant to be played on cassette”. The brand, which is based in France, is on a mission to bring the humble cassette player back, and sells an array of them in sleek modern designs and colourways, plus a range of accompanying accessories.

• READ MORE: My Forever Studio: Chromeo’s subterranean synth-funk studio

Chromeo’s collaboration with the company includes a new box set featuring a polished chrome cassette player and a limited-edition cassette of their new album, Adult Contemporary, complete with two exclusive bonus tracks.

The player boasts “state-of-the-art audio engineering” for high-quality analogue sound, and just like old-school cassette players, it also has fast forward/rewind buttons, a headphone output, a volume control, and an audio input so users can create their own mixtape.

Incorporating a bit of modern flair, traditional batteries have been replaced with a rechargeable lithium battery that provides up to 12 hours of continuous playback (a more environmentally friendly alternative), plus built-in Bluetooth 5.1 connection so users can plug in headphones or connect to a wireless speaker.

“Chromeo has such a distinct sound and style, so the pressure was on to design a cassette player that captured that,” comments Romain Boudruche, CEO of We Are Rewind. “The shiny chrome cassette player is a truly unique music player that’s bound to turn heads and bring back the funk.”

Similar to that of vinyl records, cassettes are becoming more and more popular among listeners once again. As per Official Charts Company data, cassette sales surpassed six figures annually for the fourth consecutive year in 2023 within the UK, reaching around 136,000 units.

The Chromeo cassette player is available for purchase starting the first week of January. In the meantime, you can find out more about We Are Rewind, or shop its current product range.

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