Today marks one of the most important days in the calendar – at least for us music tech folk – 808 Day. Yep, 8 August is the one day a year we get to wax lyrical about our love of the 808 sound, first pioneered by Roland with its TR-808 Rhythm Composer in 1980 and now a cornerstone of hip-hop, EDM and beyond.

While the original TR-808 was only in production between 1980 and 1982 – and is thus an elusive beast to get your hands on in 2024 – the 808 sound is still an essential tool in any producer’s arsenal. And what better time to ensure your toolkit is decked out than 808 Day itself?

• READ MORE: Roland teams up with New Balance for 808-styled sneaker, bringing together “the worlds of music, fashion, and technology” for 808 Day

Over at Plugin Boutique, you can get your hands on a range of kick and sub bass plugins at a reduced price for a limited time only.

Take the Nepheton 2 by D16 Group, for example, a recreation of the iconic TR-808. Usually priced at $119, until 11 August it’s only $59. That’s a cool 50%, or $60 off. An intuitive digital drum machine, the Nepheton 2 boasts all the “nuances of the 808’s booming sounds perfectly reproduced”. There’s also a fully-fledged FX section for shaping your sound, and a range of presets if you want to get stuck in straight off the bat.

There’s also a range of ultra-affordable 808-type plugins by W.A. Production to be had, including Fundamental Bass, Presser By Aiden Kenway, KickShaper and Put Me On Drums.

And finally, if you’re looking for “unrivalled versatility in synth bass creation”, Air’s Sub Factory is half price until September 5, at $39.99 down from $79.99.

This plugin “goes far beyond classic 808 bass presets, offering a comprehensive sonic palette suitable for R&B, hip-hop, drum ‘n’ bass and pop”. It features dual wavetable engines and an additional sample engine, so producers have “unprecedented control” over their bass sounds.

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There’s loads more 808-style plugins available at a discount right now. Head to Plugin Boutique now to browse and find the right deal for you.

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