Twitch has partnered with Roland for the creation of 808 Live, an exclusive eight-hour programming track with an all-star lineup of DJs.

As we reported back in June, Twitch has become the first major service to provide a home for DJs to legally livestream using a vast library of popular music due to partnerships with major labels like Universal, Warner, Sony, and plenty of indies too.

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Before this, DJs on Twitch were facing takedowns due to copyright issues. Now, streamers will pay a percentage of their earnings from a stream to rights holders. The amount will vary slightly depending on which monetisation methods streamers use. Twitch will split the cost with them 50/50 but to start with, the platform will cover “more of the cost”.

The 808 event will be showcased across Twitch, reaching a global audience of music enthusiasts, coinciding with Twitch’s launch of its DJs Category. 808 Live is part of a 24-hour programming block to launch the category on 808 Day, 8 August.

808 Live features appearances by legendary artists such as Grandmaster Flash, DJ Roueche (Official DJ of the Los Angeles Lakers), Skratch Bastid, DJ Melo-D, DJ Bella Hue, and more. Roland Lifestyle will also host a special launch event at The Spotlight LA on 808 Day with Roland DJs starting at 10pm PDT.

Among other 808 festivities, Roland has also joined forces with footwear brand New Balance for a snazzy pair of 808-themed sneakers. The shoes come in a sleek black colour, with accents of orange, yellow and white reflecting the aesthetic of the famed drum machine.

The shoes are also launched in partnership with skateboarder Tiago Lemos, who says that hip-hop and the sound of the 808 has been the “soundtrack” of his skating journey.

Find out more about 808 Live and other 808 Day news over at Roland.

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